If you are like me, you might have questioned why fine artists need an artist statement to show their art and, furthermore, you might wonder how do artists write an artist statement without sounding boring or uptight.
Yet, what I've realized, looking back to my 7 years running my creative business, is that my artist statement has been one of the most essential marketing tools I used to land opportunities to show my art, to win grants and awards, and to be published in articles and books.
Caroll Michell, the author of How to Survive and Prosper as an Artist, on the subject of the artist statement, writes:
An artist statement can be used as a tool to help dealers, art consultants, and advisors to sell your work, and as background information in helping writers, critics, and curators prepare articles, reviews, and exhibition catalogs. In addition, an artist statement can be incorporated into a cover letter..., on your Web site..., and into grant applications. (53)
Yet, Michell doesn't stop there as she gives some sound advice. The author writes:
An artist statement can focus on one or more topic, such as symbols and metaphors, materials and techniques, or themes or issues underlying or influencing your work. (53)
Another great piece of advice comes from Constance Smith, the author of Art Marketing 101. Smith asserts:
A correctly developed artist statement takes the reader to the heart of why you are an artist. It is a written dissertation of the idea behind your artwork, your personal philosophy -- the aim of your work. (139)
Here are some facts about the artist statement which I drew from Art Marketing 101:
It changes over time.
It's not the artist's life story.
It explains in words what the artist created in his or her art.
It is used by journalists, curators, art advisors, and art dealers to better understand the artist's work and to communicate his or her art philosophy to others.
It's used by the artist into as a copy for all his or her promotional materials.
It shouldn't be too long, a paragraph works.
It should be clear and simple.
- It should reflect your personality with the use of words that are meaningful to you.
My artist statement has changed many times throughout the years. I have an upcoming senior exhibition scheduled for Tuesday, April 4, 2017 at SUNY Empire State College where I will showcase art I've created from 2012 to present so, I had to rewrite a new artist statement to better reflect my creative drive throughout the years. For marketing convenience, I also decided to write a longer artist statement for the art exhibition and a shorter one to use on all my promotional materials.
These paintings are trees and nature scenes created as a response to those places which deeply resonate with me. Although several paintings are copies from life; I adore creating art based from the real world but vividly transformed by my infatuation for soothing colors like purples, greens, and blues. I truly enjoy creating paintings that reflect my admiration for nature's creative force. With each brushstroke, I feel a connection with its whimsical energy.
My approach to painting depends on the complexity of the subject. For example, when I create paintings based from life, I make a pencil sketch first, which I transfer on canvas. Next, I use a monochromatic pittura del fondo to establish the chiaro scuro: the light and dark values of the composition. Once the underpainting is finished, I add the velatura, glazes of color, that add to the realism of the painting. When I paint evocative nature scenes, I play with blue-brown washes and bold, bright marks which slowly morph into a suggestive landscape. This creative process begins with a dynamic abstraction and ends into a believable, yet personal, reality.
Like sailing, my creativity is fueled by dedication and perseverance; yet, it is curiosity that allows me to explore its vastness, and grow as an artist.
SHORT ARTIST STATEMENT
My paintings are peculiar trees and evocative nature scenes created as a response to those places which beauty deeply resonated with me. Although several paintings are copies from life; I adore creating art which might be based from the real world but then is vividly transformed by my infatuation for evocative, yet soothing, colors like purples, greens, and blues. I truly enjoy creating paintings that reflect my admiration for nature's creative force as, with each brushstroke, I feel a connection with its whimsical energy. Throughout my creative journey, my drive to paint comes from a desire to express the devotion I feel for nature and my relationship to it.
I hope this blog post will inspire you to write or update your artist statement!
Until next time,